Some investments may deteriorate over time or grow slower than you expected them to. In such scenarios, a strategy to convert your real estate from senior housing to a sports facility or even a resort and vice versa may help produce a higher return on your investment. However, repurposing requires great attention to the legal, financial, as well as the growth aspect of the decision. Hence, it becomes fundamental to have a team of professionals who are well versed with the senior housing regulatory framework, can work with business model exploitation with sectorial legal constraints, and deduce the most effective KPI for your investment.
For example, a luxurious holiday resort facility saw a significant drop in consumer demands and therefore leading the business towards a downwards spiral. The conversion strategy presented here was to restructure the available resources and amenities as well as the outdoor space to develop a cohousing facility for people over 55 to address the gap in the market where this niche type of senior housing was heavily overlooked.